Book Notes - The Back Of The Napkin

The Back Of The Napkin by Dan Roam [2008]

Summary:
A book promoting the use of pictures and diagrams as a communication medium. It outlines why visual communication is effective and how to make your visual communications more effective. It contains a framework for selecting the most appropriate diagrams for certain situations as well as a framework for problem solving.

Notes:
Page 4: Reminder, develop an 'elevator pitch' for every project or idea.
Page 15: Six Problem Clumps:
1) Who/What
2) How Much/Many
3) When
4) Where
5) How
6) Why
Page 37: Process Of Visual Thinking:
1) Look - Collecting and screening
2) See - Selecting and clumping
3) Imagine - Seeing what isn't there
4) Show - Making it all clear
Page 57: Rules For Better Looking:
1) Collect everything you can
2) Lay it all out where you can look at it (literally lay it out)
3) Establish fundamental coordinates (use; Who/What, How Much/Many, When, Where, Why, How, as axes)
4) Practice visual triage
Page 72: Common Precognitive Visual Attributes:
1) Proximity - close things are related
2) Colour - hints at groupings
3) Size
4) Orientation - perpendicular angles are best
5) Direction - perceived movement (arrows etc)
6) Shape
7) Shading
Page 84: How = Who + How Much/Many + Where + When
Page 94: You can use the 6w's in order to Show as well as See.
Page 107: SQVID Visualisation breakdown:
1) Simple Vs Elaborate
2) Quality Vs Quantity
3) Vision Vs Execution
4) Individual Attributes Vs Comparison
5) Delta (change) Vs Status Quo
Page 108: You can either progressively go through all of the SQVID steps (idea focusing) or you can work out what balance of each extreme is the most important for the audience (audience focusing).
Page 131: The Three Steps of Showing:
1) Select the right framework
2) Use the framework to create the picture
3) Explain the picture to someone else
Page 134: The links between seeing and showing:
1) Who/What - Picture/Portrait
2) How Much/Many - Chart
3) Where - Map
4) When - Timeline
5) How - Flow Chart
6) Why - Multivari Plot
Page 141: Diagram linking the ways of showing with SQVID.

Quotes:
Page 13: "Any problem can be made clearer with a picture, and any picture can be created with the same set of tools and rules."
Page 133: "For each of the six ways of seeing there is one corresponding way of showing. For each one of these six ways of showing, there is a single visual framework that serves as a starting point."