Thought of the Day - Customer Focus

What my jobs have been missing is customer focus. Sure i have had internal customers but its not the same as engaging with a real end user, someone who chooses to pay for the product, who uses it directly for its intended purpose and who's life you could make better.

Sure i may have bitched and moaned about customers and the public in the past and there are certain aspects of customer service that would drive me insane. But talking to the customer to understand their needs and coming up with solutions that exceed the customers expectations really appeals to me. Alas while my job in LifeScan somewhat involved that, i was never allowed to talk to real customers, heck i wasn't even supposed to talk to marketing. In my current job i couldn't be more isolated from the real customers if i tried, there is zero customer focus and it frustrates the hell out of me.

Maybe my next job needs to be in sales and marketing or in a company so small and directly linked to the customer that i can't help but get involved.